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May 05, 2021
Home may be where the heart is, but creating that home can be draining, frustrating, and discouraging. Too many options to wade through, too much technical crap, not enough help in a vernacular you can understand.
That's why Decorner came to be: because the big-box hardware stores aren’t the best choice for everyone, whether it’s because there are too many products and they’re all over the map, or because you don’t get the kind of assistance you’re looking for. Not everyone feels welcome there – we certainly didn’t - so here we are.
Decorner was formed to give you a one-stop shop of carefully curated high quality home reno products that are easy to install and maintain, and won’t break the bank. Our style is modern and elegant but trendy, with eclectic accents to help you add those final personal touches. Beyond our exciting collections, we’re also passionate about interacting with our customers, answering questions and taking in what you’re looking for and making suggestions as to which products might work best for you.
So – who’s behind Decorner, and how did we get here?
Our commander-in-chief is Olga Vilkova, and she’s a born entrepreneur: she learns quickly, she’s a fearless networker, and she’s got ideas for days. Her family has been involved in home renovation and construction since she was small, and at the start of 2020 she stepped in and started running not one, not two, but three of her family’s companies.
Decorner is Olga’s passion project. When she took on an active role in the family businesses, she very quickly noticed how often she'd be the only woman in the room, and treated as such.
This experience synthesized with her vision of a curated, boutique-style home reno shop became Decorner - a stylized, inclusive, warm space that's also absolutely functional.
A commander-in-chief needs a first mate, and that first mate happens to also write the blog articles – yours truly! My name is Paulina, and I was brought on board in May 2020 just to answer emails for a couple of hours a day, but that limited role expanded as quickly as the businesses did.
We met nearly a decade ago when Olga happened to date my brother for a while in her early university years, and though they didn’t originally hit it off (I*may have* found Olga boring, but in Olga’s defense, she *may have* been trying to behave far too well) we’ve since been friends for many years. Our first venture together was on Poshmark, and though that was a very different pursuit, it did show us that we make a pretty damn good team.
A fun fact about us – neither of us studied business or marketing. We know, it’s a shocker. We come from a much harder, stricter, more competitive, absolutely consuming, terrifying industry: classical music. You might think we’re kidding, but hear us out. It’s common for lawyers and doctors and scientists to have a background in music, and we think we know why that works – because formal musical study teaches you discipline, focus, determination, and flexibility. It teaches you how to take criticism and course-correct. It teaches you that success is hard-earned, even if you have natural talent. It teaches you about failure and rejection and getting back up and trying again. And it teaches you about teamwork, and vulnerability, and about having a unique voice.
And that’s why we’re so excited to be bringing Decorner to life – because we’re passionate about what we’re saying, and the products we’re offering, and the people we’ll meet on their journey to their perfect space. In this COVID19 era, home is much more than just where you hang your hat, we want to help you make this space in which you both work and play absolutely perfect for you. Whether you’re looking for bright and airy or dark and dramatic, bohemian and colorful or monochrome and minimal, we’ve got it and we’ll help you get there. We’re in your corner – thank you for joining us in ours!
ps: we'd be remiss not to mention our WONDERFUL PR+communications intern, Natalie, who joined us very recently but has been absolutely slaying the game SINCE. DAY. ONE!!!! Stay tuned for more about and from her - she's going to go far!
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